Saturday, November 14, 2009

Ogilvy & Mather: My Dream Company

Hey there, its been a minute. I forgot to mention in my last post, that about two weeks ago, I had the honor of having a very special and well respected public figure sit in, on my PR writing class for a few minutes. Gen. Colin Powell himself, was in my class! He was visiting the campus, more specifically meeting with the fellowes of his program at The Colin Powell Center, at City College. He gave us a few pointers in regards to our class project (West Harlem Group Assistance), and was very approachable. Reminded us that he once walked the same halls, as a City College student back in the days. It was a great and memorable experience.

On Friday the 13th, myself and a few other colleagues, attended a Career Development Workshop held at The Chocolate Factory, which is the New York office of Ogilvy & Mather. The workshop was hosted by Ogilvy PR in conjunction with the LaGrant Foundation, and about 20-25 undergrads and grad. students from different schools participated. It was an eye opener into the world of PR and the different branches that make up PR. It also gave us insight into how Ogilvy PR functions. I have to admit though, that I was slightly disappointed that amongst all the speakers, there was no African-American, Hispanic, or minority amongst them. Mind you, during our tour of the building I did see a couple around, but it would have been nice to have a speaker that I could relate to.

That being said, Ogilvy & Mather has always been my dream company to work for, and that hasn't changed. It's a pretty tough company to get into, even just getting an interview is pretty tough due to the high volume of applications they receive. But, in this industry persistence is key, and I am not giving up. The HR team gave tips on dos and don't, when it comes to resumes, interview and follow-up, and they were pretty helpful. All in all, I'm glad I attended the workshop, and got to see around and go to the roof-top...the view is amazing!

Thanks to everyone who made it possible.

That's about it for now. Still internship searching, will keep you posted.
Have a great week ahead.


Saturday, November 7, 2009

Goal: To Stand Out

This spring semester has been hectic! From mid-terms, to group projects, individual projects, internship search, networking events, my part-time job and so on, it has been mad busy. But hey, if it wasn't then it won't be college and it won't be Ad & PR right?

If I were to describe the focal point of this semester so far, I'd say its all about BRANDING. Creating a personal brand for ourselves as individuals soon to venture into the world of Ad & PR. Finding ways to set us apart from the competition, and from every other person out there. As part of our branding process, we were required by our Prof. to create our own business cards.

Business cards are little reminders we of ourselves that we leave with people to remind them of who we are, what we do, and where we can be found or reached. And due to the fact that people received loads of business cards, you want a card that stands out from the pack rather than blends in. So, while creating my business card on I initially opted for a layout with a white background and light-purple flowers on the side. But then I did a little research (googled) to see what kind of business cards stood out to people, and what made certain cards more memorable than others.

My search brought me to a blog titled "Hello My Name Is Blog", in which the owner (Scott) talks about ways in which you business card can stand out. Few of the points he mentioned are:
- Using bold colors as opposed to the generic white background.
- Adding a picture to help people remember who you are, and place a face to the name
- Being creative with the design
- Using a vertical arrangement instead of the traditional horizontal layout
- Going for quality, rather than really cheap and
- Simple is always classy; having an over-crowded business card defeats the purpose.

Will let you see my card when it arrives. In the mean-time, I'm on an internship hunt...desperately searching for a Spring 2010 opening at any New York, advertising agency or PR Firm. In this industry, an internship is a great way to get your foot in, and I hope to do just that.

Wish me luck!!!

Talk to you soon,
Ms. Yvonne.

Wednesday, October 14, 2009

Who am I?

Hello Reader,

Welcome to my blog! The name's Yvonne, and I'm a Senior at the City College of New York, located on 137th and Amsterdam. I'm an Advertising and PR major, and the birth of this blog, is as a result of my PR Writing class. My Prof. encouraged us to open blogs to chronicle our journey into the world of Communications (in my case, Advertising), share our personal experiences as we juggle school, part-time jobs, search for internships, and search for full-time jobs when we finally graduate.

So, I look forward to sharing this experience with you, and hope you'll be back to read.
Enjoy the rest of your week.

Ms. Yvonne.